A week-by-week plan for the first 13 weeks of a new business, from legal set-up to first customers and a 90-day review.
Starting a business
90-Day Launch Plan
About this document
A practical 13-week launch plan for a new UK business. It sets out what to do each week – registrations, banking, insurance, pricing, website, marketing and first sales – with a measure of success for each week, a launch budget, key numbers to track, and a short weekly review template.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Starting a business
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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