Affiliate Agreement

Pay bloggers, influencers and partner websites commission on the sales they refer, with clear ad disclosure, tracking, cookie and payment rules.

Editable Word document
14
10pages
Guidance notes included
aml consultancy solutions

Sales & marketing

Affiliate Agreement

About this document

What it’s for

An agreement for a direct affiliate programme: an affiliate (a website owner, blogger, influencer, comparison site or business partner) promotes your products using tracked links or codes and earns commission on qualifying sales. It covers approved promotion methods, mandatory “Ad” disclosure, tracking and cookies, commission validation and reversals, payment, brand use and removal of non-compliant content.

When to use it

  • Running your own affiliate or partner referral programme
  • Paying influencers commission through discount codes or tracked links
  • Alongside, or instead of, the terms of an affiliate network

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

  1. Definitions
  2. Appointment and status
  3. Approved Channels and promotion methods
  4. Content standards and advertising disclosure
  5. Electronic marketing and data
  6. Tracking, cookies and attribution
  7. Commission
  8. Payment
  9. Merchant’s obligations
  10. Brand and intellectual property
  11. Monitoring and removal of content
  12. Confidentiality
  13. Data protection
  14. Liability and indemnity
  15. Term and termination
  16. General
  17. Disputes, governing law and jurisdiction

How to complete it

  • Complete the parties and Schedules 1 to 3 (commission, channels and disclosure)
  • Decide the cookie period, validation period and payment threshold
  • Check your website’s cookie consent covers affiliate tracking
  • Sign, and keep a record of the affiliate’s approved channels

Key points to check

  • Affiliate content is advertising – it must be clearly labelled “Ad” up front
  • You are responsible for your affiliates’ marketing, so monitor it

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

Included in the pack

Sales & marketing

£20

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Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

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