A master agreement for marketing, creative, digital and social agencies – retainers and projects under statements of work, approvals, third-party costs and media buying, IP, AI tools, non-solicitation and liability.
Creative & agencies
Agency Client Services Agreement
About this document
A master services agreement between an agency and its client. It sets the ground rules once – fees, approvals, who owns the work, how media and suppliers are paid, how AI tools are used and how liability is limited – so that each new project or retainer just needs a short Statement of Work.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Creative & agencies
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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