Before and After Photography Consent Form

Separate, specific consent for taking clinical before-and-after photographs and for any use in marketing or social media, with UK GDPR information, withdrawal rights, advertising rules and a photo use register.

Editable Word document
5
10pages
Guidance notes included
aml consultancy solutions

Beauty, wellness & clinics

Before and After Photography Consent Form

About this document

What it’s for

Before and after photos are an important clinical record, and they are also powerful marketing. But they are personal data, often showing health information, and many clients are happy for photos to be kept in their record but not shared publicly. This form gets separate, clear consent for each use, explains the client’s rights and helps you comply with advertising rules on before-and-after images.

When to use it

  • Before taking any photographs of a client
  • Before using any client photograph on your website, social media, adverts or in training
  • When a client asks for their photos to be removed

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

  • Part 1 – Your choices
  • Part 2 – Information for you
  • Part 3 – Photo use register (for the business)

How to complete it

  • Explain the options and let the client tick only the uses they agree to
  • Record which images are used where in the register in Part 3
  • Remove images promptly if consent is withdrawn

Key points to check

  • Consent for marketing must be freely given – do not make it a condition of treatment or offer discounts only to those who agree without telling them clearly
  • Before-and-after images in adverts must not be edited or filtered to exaggerate results

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

Included in the pack

Beauty, wellness & clinics

£20

for every document in this category

Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

Download and keep

Get the packSee every document in this pack →

Need more than one category?

Documents All-Access gives you every category for 12 months for £295.

Compare options →

Need it tailored?

We can adapt any template to your business, or write a document from scratch.

Talk to us →