Business Names Checklist and Trading Disclosures Guide

Choose a business or company name that you can legally use and protect – Companies House rules, sensitive words, trade marks and passing off, domains and social media – and show the correct legal details on your website, emails, invoices and premises.

Editable Word document
5
10pages
Guidance notes included
aml consultancy solutions

Starting a business

Business Names Checklist and Trading Disclosures Guide

About this document

What it’s for

A name is one of the first and most important decisions for a new business. A name that is too similar to another business, uses a restricted word or infringes a trade mark may have to be changed later – after you have paid for signs, a website and marketing. This checklist helps you test a name before committing to it, and explains the information the law requires you to show once you are trading.

When to use it

  • Before registering a company, choosing a trading name or ordering branding
  • When rebranding or launching a new product line under a different name
  • When checking your stationery, website and emails for the legally required details

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

  • Part 1 – Name shortlist and checks
  • Part 2 – Protecting the name
  • Part 3 – Trading disclosures guide

How to complete it

  • Shortlist names in Part 1 and run each through the checks
  • Record the checks and results so you can show you acted in good faith
  • Use Part 3 to make sure your documents and premises show the right details

Key points to check

  • Registering a company name does not give you the right to use it as a trade mark – check the trade mark register too
  • Consider registering your own trade mark once you have chosen the name

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

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Starting a business

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Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

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