Business Plan Template template | AML Consultancy Solutions

About this document

What it’s for

A structured business plan that takes you from the executive summary through to the financial forecasts. Each section has prompts to complete, guidance on what a reader is looking for and a short worked example based on a fictional garden maintenance business.

When to use it

Before you start trading, to test whether the idea works on paper
When applying for a bank loan, Start Up Loan, grant or investment
Each year, as a living plan to measure progress against

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

Confidentiality
Contents
1. Executive summary
Worked example – Fernlea Garden Care
2. The business and its owners
2.1 Business description
2.2 Vision, mission and values
2.3 Objectives
2.4 Legal structure and registrations
2.5 Owners and their background
3. Products and services
4. The market and your customers
4.1 Market size and trends
4.2 Target customers
4.3 Evidence of demand
5. Competitors and SWOT analysis
SWOT analysis
6. Marketing and sales plan
6.1 Positioning and pricing
6.2 Marketing channels and budget

How to complete it

Work through sections 2 to 11 first and write the executive summary (section 1) last
Replace every [PURPLE PLACEHOLDER] and delete sections that do not apply
Use the Start-up Budget and Cash Flow Plan and the Pricing Strategy Worksheet in this pack for the numbers in section 10
Keep it concise: 10 to 20 pages plus appendices is usually enough

Key points to check

Every figure in the text matches the forecasts in section 10
Assumptions are realistic and backed by research
The worked examples and guidance notes have been deleted

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

Included in the pack

Starting a business

£20

for every document in this category

Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

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Business Plan Template

What it’s for

When to use it

What’s inside

How to complete it

Key points to check

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