A complete creative brief – objective, audience, insight, message, deliverables, budget, timings, approvals, rights and compliance – with a brief-quality checklist.
Creative & agencies
Creative Brief Template
About this document
A structured brief that tells a designer, photographer, agency, creator or in-house team exactly what is needed, for whom and why, and the practical limits they must work within. A good brief is the single best way to avoid wasted rounds of revisions and disputes about scope.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Creative & agencies
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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