Email Marketing and Newsletter Consent Wording Pack

A practical wording pack for building and using a lawful email and SMS marketing list. It explains which rule applies to which contact, then gives copy-and-paste wording for sign-up forms, checkout opt-ins, the soft opt-in (including the new charity soft opt-in), B2B contacts, email footers, unsubscribe pages, privacy notices and re-permission campaigns, with a consent record template and checklist.

• Setting up a newsletter or website sign-up form
• Reviewing your existing list before a campaign
• Charities wanting to use the charitable purpose soft opt-in

• Use the decision table in section 2 to choose the right basis for each type of contact
• Copy the wording you need and replace the placeholders
• Set up your consent records using the template in section 11
• Work through the checklist in section 12 before each campaign