Freelance Pricing and Day Rate Worksheet

A worksheet to work out a sustainable day rate and project prices – target income, business costs, tax and pension, billable days after holidays, admin and sickness, value-based pricing, rate reviews and a price increase letter.

Editable Word document
5
10pages
Guidance notes included
aml consultancy solutions

Freelancers & contractors

Freelance Pricing and Day Rate Worksheet

About this document

What it’s for

Many freelancers underprice because they compare their day rate with an employee’s salary and forget about holidays, sickness, admin time, business costs, tax and pension. This worksheet helps you calculate a rate that covers everything, think about value-based pricing, and raise your prices professionally.

When to use it

  • When starting out, or when pricing a new service
  • At least once a year when reviewing rates
  • Before writing a proposal for a large project

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

  • Part 1 – What you need to earn
  • Part 2 – Business costs
  • Part 3 – Billable days
  • Part 4 – Value-based pricing

How to complete it

  • Fill in Parts 1 to 3 to calculate your minimum day rate
  • Use Part 4 to consider the value to the client
  • Use the price increase letter to tell existing clients about new rates

Key points to check

  • Your minimum rate is a floor, not a target – price on value where you can
  • Give clients reasonable notice of price increases and honour existing agreements

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

Included in the pack

Freelancers & contractors

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Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

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