A brand–creator agreement for paid social content, built around the October 2026 ASA/CAP and CMA guidance – deliverables, approvals, “Ad” labelling, usage rights, whitelisting, exclusivity and conduct.
Creative & agencies
Influencer Agreement
About this document
A full agreement between a brand and an influencer (or the influencer’s company or agent) for paid or gifted social media content. It sets out exactly what will be posted, how it is approved and labelled, what the brand may do with the content afterwards, and what happens if either side damages the other’s reputation.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Creative & agencies
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
Download and keep
Need more than one category?
Documents All-Access gives you every category for 12 months for £295.
Compare options →Need it tailored?
We can adapt any template to your business, or write a document from scratch.
Talk to us →
