Plan your research, test demand before you spend, and gather customer views with a ready-to-use survey and interview guide.
Starting a business
Market Research Plan and Customer Survey
About this document
A research plan to help you find out whether there is enough demand for your idea, who your customers are, what they will pay and who you are competing with – plus a customer survey and interview guide you can adapt and use straight away.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Starting a business
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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