One rulebook for how your business markets itself: legal standards, claim checks, sign-off, and how your brand should look and sound.
Sales & marketing
Marketing Policy and Brand Guidelines
About this document
A combined policy and brand guide. Part 1 sets the rules everyone must follow when producing marketing – the legal standards, how claims are checked and who signs content off. Part 2 is a fill-in brand guide covering your logo, colours, fonts, imagery and tone of voice, so everything you publish looks and sounds like the same business.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Sales & marketing
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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