Mobile App Terms of Use

Consumer-friendly end user terms for an iOS or Android app, covering app store rules, in-app purchases and subscriptions, cancellation and digital content rights.

Editable Word document
15
10pages
Guidance notes included
aml consultancy solutions

Tech & SaaS

Mobile App Terms of Use

About this document

What it’s for

End user licence terms for a mobile app downloaded from the Apple App Store or Google Play. They grant the user a licence, explain in-app purchases and subscriptions, set out consumers’ statutory rights for digital content in plain English, and include the minimum terms the app stores expect.

When to use it

  • Apps used by consumers in the UK, free or paid
  • Apps with in-app purchases, subscriptions or free trials
  • Linked from your app store listing, sign-up screen and in-app settings

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

  1. About us and these terms
  2. Words with special meanings
  3. Accepting these terms
  4. The App Stores
  5. Your licence to use the App
  6. Your account
  7. Updates, changes and device requirements
  8. In-app purchases and subscriptions
  9. Your right to cancel
  10. Your rights if Digital Content is faulty
  11. Using the App responsibly and User Content
  12. Intellectual property
  13. Your privacy and App permissions
  14. Third-party services and terms
  15. Our responsibility for loss or damage
  16. Ending these terms
  17. Export and sanctions
  18. Complaints and disputes
  19. General

Also included

  • In-app purchases and subscription plans
  • Device permissions
  • A. Wording for the purchase or subscription screen
  • B. Pre-launch checklist

How to complete it

  • Complete Schedule 1 with your app details, prices and permissions
  • Choose the age options in clause 3 and the subscription options in clause 8
  • Use the purchase screen wording in Schedule 3 so your cancellation waiver is valid
  • Keep the Apple terms in clause 4 if you distribute on iOS

Key points to check

  • New subscription rules under the DMCC Act 2024 are expected to start on [1 JANUARY 2027] – check the date on gov.uk before launch
  • If users can share content with each other, also publish the Acceptable Use Policy in this pack

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

Included in the pack

Tech & SaaS

£20

for every document in this category

Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

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