Work out your true costs, set prices that make a profit, understand margin versus markup and find your break-even point.
Starting a business
Pricing Strategy Worksheet
About this document
A step-by-step worksheet for setting and reviewing prices. It takes you through costing, cost-plus and market-based pricing, margin versus markup, day rates for service businesses, break-even and the real effect of discounts – each with a worked example and blank tables to complete.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
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Starting a business
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Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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