Clear, fair terms for sales, discount codes, multi-buys, free gifts and introductory offers – written around the DMCC Act rules on urgency, reference prices and drip pricing.
Sales & marketing
Promotional Offer and Discount Terms
About this document
General terms that apply to your price promotions, plus a one-page offer summary to complete for each campaign. The terms deal with discount codes, multi-buys, free gifts, introductory and first-order offers, free trials, member prices, stock limits, pricing errors and returns. Appendices give a pricing evidence record, a compliance checklist and a bank of wording to use and avoid.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Sales & marketing
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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