Referral Scheme Terms

Clear, fair “refer a friend” terms covering eligibility, qualifying referrals, rewards and misuse – built to comply with the CAP Code, the DMCC Act and direct marketing rules.

Editable Word document
11
10pages
Guidance notes included
aml consultancy solutions

Sales & marketing

Referral Scheme Terms

About this document

What it’s for

Customer-facing terms for a refer-a-friend or customer referral scheme, where existing customers are rewarded for introducing new ones. It includes a key facts summary, full terms, an internal compliance checklist and a reward record.

When to use it

  • Launching a referral scheme for consumers or business customers
  • Reviewing an existing scheme after the DMCC Act changes
  • For one-off or ongoing referral campaigns (not for paid affiliates or introducers, who need a written agreement)

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

  1. About the scheme
  2. Definitions
  3. Who can take part
  4. How to make a referral
  5. Qualifying Referrals
  6. Rewards
  7. Misuse and fraud
  8. Changes to or ending the Scheme
  9. Your personal information
  10. Liability
  11. Questions and complaints
  12. Law

Also included

  • Schedule 1 – Key Facts
  • Terms and conditions
  • Scheme design
  • Advertising rules (CAP Code)
  • Consumer law (DMCC Act)
  • Data protection and direct marketing
  • Tax, accounting and administration

How to complete it

  • Complete the Key Facts table first – it drives the rest of the terms
  • Choose the options in clauses 4, 6 and 9 that match how your scheme works
  • Work through the compliance checklist in Schedule 2 before launch
  • Publish the terms where customers join the scheme and link to them in every promotion

Key points to check

  • Rewards must not depend mainly on recruiting others (pyramid schemes are banned)
  • Regulated products (e.g. medicines, financial products, gambling, alcohol) need extra checks

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

Included in the pack

Sales & marketing

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Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

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