Clear, fair “refer a friend” terms covering eligibility, qualifying referrals, rewards and misuse – built to comply with the CAP Code, the DMCC Act and direct marketing rules.
Sales & marketing
Referral Scheme Terms
About this document
Customer-facing terms for a refer-a-friend or customer referral scheme, where existing customers are rewarded for introducing new ones. It includes a key facts summary, full terms, an internal compliance checklist and a reward record.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
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Sales & marketing
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Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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