Appoint a business to buy and resell your products or services in its own name, with clear territory, pricing freedom, brand rules and termination terms.
Sales & marketing
Reseller Agreement
About this document
An agreement under which a reseller buys your goods (or resells your services) and sells them on to its own customers, in its own name and at its own prices. It covers appointment and territory, ordering, delivery and title, payment, targets, brand use, product quality and recalls, liability, and what happens to stock when the agreement ends. It is not designed for software licensing or for commission-only sales agents.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Sales & marketing
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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