Social Media Policy (Business Use)

A policy for the business’s own social media presence – the company pages and accounts, and staff who post or reply on the business’s behalf. It covers account ownership and security, content standards, approvals, dealing with comments and complaints, and a step-by-step crisis plan. Staff use of their own personal accounts is dealt with separately in your Staff Handbook.

• When anyone other than the owner posts on the business accounts
• When you use an agency or freelancer to manage social media
• Before running paid social adverts, influencer work or competitions

• Fill in names and roles, and complete the account register in Appendix A
• Set approval levels and response times that suit your team
• Adapt the holding statements and house rules in Appendices B and C
• Ask everyone who posts for the business to sign Appendix E