Set out exactly what a sponsor pays and what it gets – branding, exclusivity, approvals, cancellation and reputation protection – for an event, team, programme or publication.
Sales & marketing
Sponsorship Agreement
About this document
An agreement between a sponsor and the organisation being sponsored (the “Rights Holder”) – for example an event organiser, sports club, charity, awards scheme, podcast or community project. It covers the fee and in-kind support, the package of sponsorship benefits, exclusivity and ambush marketing, brand approvals, advertising compliance, hospitality and anti-bribery, reputation clauses, and what happens if the event is cancelled or benefits are not delivered.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Sales & marketing
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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