Appoint a partner to rebrand and resell your software or SaaS platform under its own name, with clear rules on pricing, support, branding, data and what happens to end customers if the partnership ends.
Tech & SaaS
White-Label and Reseller Agreement for Software
About this document
An agreement between a software vendor and a reseller that will sell the vendor’s platform to its own customers, either under the reseller’s brand (white-label) or as an authorised reseller. It covers wholesale pricing, minimum commitments, branding, who supports whom, the minimum terms end customers must accept, the data protection chain and how end customers are protected when the agreement ends.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
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Tech & SaaS
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Written for UK businesses
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