What a price rise does to your profit – how many customers you could lose and still be better off, product by product
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Putting prices up is one of the quickest ways to improve profit, but the fear of losing customers stops many businesses. This workbook puts numbers on that fear.
See how it works
The sheets you will use most, in the order you will use them – shown with the sample data every workbook comes with.
Step 1
Each product's price, cost and volume, with the proposed change. What you do: one row per product.


Step 2
Profit at different price and volume changes. What you do: nothing to enter.
Step 3
Your business and default assumptions. What you do: fill in once.

Step 4
Who it is for
Quick start
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