Guest Complaints Procedure and Response Letters

A procedure for handling guest complaints during and after a stay, responding to online reviews, and deciding on refunds or goodwill gestures – with response letters for common complaints and a complaints log.

Editable Word document
5
10pages
Guidance notes included
aml consultancy solutions

Holiday lets, B&Bs & guest houses

Guest Complaints Procedure and Response Letters

About this document

What it’s for

How you deal with a complaint matters as much as the complaint itself – especially when guests can post a review for thousands of future guests to see. This procedure helps you respond quickly and consistently, put problems right during the stay where possible, and make fair decisions about refunds.

When to use it

  • Whenever a guest raises a problem, during or after a stay
  • When responding to negative online reviews
  • When reviewing complaints for patterns

What’s inside

The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.

  1. During the stay
  2. After the stay
  3. Deciding on refunds
  4. Online reviews
  5. Records

How to complete it

  • Agree who deals with complaints and the response times
  • Use the response letters as a starting point and personalise them
  • Record every complaint in the log and review it each season

Key points to check

  • Guests have legal rights if the accommodation is not as described or services are not provided with reasonable care and skill
  • Never offer a refund in return for removing or changing a review – that may breach the ban on fake reviews

Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.

Included in the pack

Holiday lets, B&Bs & guest houses

From £29

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Editable Microsoft Word files

Guidance notes in every document

Written for UK businesses

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