A guide and checklist for displaying prices and running promotions lawfully – price marking and unit pricing, reference (“was”) prices, multi-buys, drip pricing, “free” offers, countdown timers, loyalty pricing, price errors – with a promotion approval form.
Retail & e-commerce
Pricing, Price Marking and Promotions Compliance Guide
About this document
Misleading prices and promotions are one of the most common consumer law breaches and a focus of Trading Standards and the Competition and Markets Authority, which can now fine businesses directly. This guide sets out the main rules in plain English and gives you an approval form to check every promotion before it goes live.
The document is laid out in the sections below. Each one comes with a plain-English guidance note explaining what it does and what to change.
A complete, ready-to-use document with every section written, your details shown in [square brackets], and guidance notes explaining how to complete it.
Our templates are professionally structured starting points for UK businesses, not legal advice. For anything complex, unusual or high-value, have your final version checked by a solicitor.
Included in the pack
Retail & e-commerce
for every document in this category
Editable Microsoft Word files
Guidance notes in every document
Written for UK businesses
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